{"title":"Eye creams and eye pads","description":"\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eEYE AREA CARE \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eDue to its structure, the skin around the eyes is affected by the passing of time much more quickly. Proper \u003cb\u003eeye area care\u003c\/b\u003e is a key point in anti-ageing prevention. Although it can be problematic, with our cosmetics you can easily and effectively take care of the condition of this delicate area and prolong the youthfulness of your eyes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eWhy is eye area care important?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eThe skin around the eyes is thinner and much more delicate than the skin of the rest of the face. Therefore, \u003cb\u003eeye area care\u003c\/b\u003e requires not only different concentrations of ingredients but also gentler formulas of the cosmetics themselves. These delicate areas easily become dry, which results in the faster appearance of wrinkles and furrows. Many people develop unsightly puffiness or dark circles under the eyes, which make them look older and tired. This requires precise action, which is why \u003cb\u003eeye area care\u003c\/b\u003e focuses not only on preventing but also on alleviating these changes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eEye area care – which products to choose?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eOur eye area care cosmetics include creams, serums and eye pads. However, remember that proper \u003cb\u003eeye area care\u003c\/b\u003e starts with good make-up removal. So start by thoroughly cleansing your skin and eyelashes with one of our micellar waters (link). \u003cbr\u003eIf your skin is young and doesn't have special requirements, choose a cream that is primarily designed to moisturise well. But if you feel your skin is starting to dry out or you notice wrinkles forming, opt for a richer, more nourishing product with a tightening or regenerating effect. When puffiness appears around your eyes, use a roll-on product that additionally massages the skin. This way, you can enrich your skincare with light drainage. \u003cbr\u003eIn the morning or before an important outing, eye pads also work well to quickly smooth the skin and give it an energy boost.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eWhen is eye area care needed?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan style=\"mso-ansi-language: EN;\" lang=\"EN\"\u003eHow your skin works and at what rate it ages depends on many factors. Good \u003cb\u003eeye area care\u003c\/b\u003e can considerably slow down this process. We recommend that you incorporate a light, moisturising under-eye cream into your skincare routine already around the age of 20. This is important, especially if you spend a lot of time at the computer. After the age of 25, under-eye cream should become an integral part of every skincare routine. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"ultra-precise-liquid-eyeliner-in-inkwell","title":"Ultra-precise liquid eyeliner in Inkwell","description":"\u003cp\u003eTry the ultra-precise eyeliner Celebrities  with unique, ultra-thin brush draws a perfect line on the eyelids. 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